Personal Public Relations

RESTON, Va., Nov. 21, 2011 /PRNewswire/ – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kenneth Tarpey, Chief Financial Officer, will present at the Credit Suisse 2011 Technology Conference in Scottsdale, Arizona. …

As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Find out how organizations are generating compelling data using surveys and polls and getting creative with content generation.

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If you want to get some chuckles out of a group of PR professionals, mention the concept of the Legal and PR departments working seamlessly to co-manage reputation. Attorney-communicator relations is not at a low point; rather it’s really at a “no point.”  Surely there are exceptions to the rule, as Legal and PR share the boardroom or war room during a crisis or merger/acquisition.  Social media and all the good and bad that come with it should be forcing PR and Legal to partner.

At a few PR and public affairs conferences I’ve attended recently, communicators/panelists have lamented about having to run blog responses through Legal before they can be posted; they’ve complained about the lack of a social media policy within their organization due to “it being tied up in Legal.”  And with customers being able to vent their every annoyance online (Yelp, Facebook, YouTube, Gowalla etc), the lines between Customer Service and PR are clearly blurring.

A New York Times article raises another legal issue that I bet most PR practitioners are unaware of — the SLAPP ruling, also known as the strategic lawsuit against public participation. This means that, in some U.S. jurisdictions, consumers can be sued for defamation by saying something bad about your organization.  The June 1 NYT article profiles a man from Kalamazoo, MI, who vented online about the fee he had to pay T&J towing and now has more than 12,550 fans on his Facebook page, Kalamazoo Residents Against T&J Towing. T&J is suing him for defamation to the tune of $750,000.  The amount of publicity this towing company has gotten for suing this one irate customer and landing on the front page of the New York Times is priceless – in a bad way.  I’m guessing T&J doesn’t have a PR counselor to advise it on public relations and counted on its attorney to suggest and file the lawsuit – and to serve as its spokesperson.  Critics can certainly harm a company’s reputation, but any PR person worth his/her salt knows that critics need to be embraced. They are influencers as much as your fans are, and to sue them for complaining or venting will get you nowhere in the court of public opinion.

http://www.prnewsonline.com/prnewsblog/index.php/2010/06/01/433legalpr/

LOS ANGELES, July 6 /PRNewswire-FirstCall/ — Netflix, Inc. (Nasdaq: NFLX) and Relativity Media, LLC today announced a long term agreement through which major theatrically released films owned by Relativity will be licensed directly and exclusively to Netflix for streaming to its subscribers during the “pay TV window.”  Traditionally, these films have flowed through Relativity’s studio releasing partners to output deals with premium TV channels.

The deal marks a continued shift in the distribution of major motion pictures in the U.S.  Under the agreement, an increasing amount of popular contemporary movies previously encumbered by pay TV agreements with premium channels such as HBO, Showtime and Starz will become available to be streamed from Netflix months – and not years – after their release on DVD.  It will be the first time that studio quality theatrical feature films will be streamed via subscription by Netflix instead of being broadcast by the traditional pay providers, and it opens up a new revenue stream for such movies.

Among the first wave of films covered under the Netflix-Relativity deal are “The Fighter,” starring Christian Bale, Mark Wahlbergand Amy Adams and distributed by Paramount Pictures, and “Skyline,” co-directed by the Brothers Strause and released by Rogue Pictures and Universal Studios.  Both films are scheduled for theatrical release later this year and to be available at Netflix in early 2011.  Also on tap for Netflix are Rogue Pictures’ Nicolas Cage action/thriller “Season of the Witch” and “Movie 43,” written and directed by Peter Farley.  Both are set to hit theaters this year as well.

Relativity has financed, co-financed or produced more than 200 features, generating more than $13 billion in worldwide box office revenue.  Fifty Relativity films have become “Top 10″ box office releases during the past two years.  Current Relativity theatrical releases include “Robin Hood,” “Get Him to the Greek” and “Grown Ups.”  Relativity produces and/or finances between 20 and 30 pictures a year, and it has more than 10 “single picture” movies – films it is financing and producing fully – that are scheduled to be released over the next 12 months.

Broadening the range and appeal of content available for Netflix members to watch instantly is among the company’s top priorities, and the agreement with Relativity is a meaningful step in building the company’s streaming offer.

“Our continued goal is to expand the breadth and timeliness of films and TV shows available to stream on Netflix,” said Ted Sarandos, chief content officer for Netflix.  “Historically, the rights to distribute these films are pre-sold to pay TV for as long as nine years after their theatrical release.  Through our partnership with Relativity, these films will start to become available to our members just months after their DVD release.”

Added Mr. Sarandos:  “Relativity has produced and financed some of the biggest and best films released in the last few years. We are thrilled to partner with them on their exciting upcoming slate of films and to be part of each other’s ongoing success.”

“We have always been about finding new ways to grow and monetize our business,” said Ryan Kavanaugh, Relativity’s CEO. “This clearly is a natural step in the evolution of the movie business and opens up a whole new world of revenue and marketing opportunities. Netflix has certainly made its mark, with a service that reaches over 13 million people and allows consumers to have what they want, when they want it. We have a shared vision, and this deal marks a significant change in our industry.”

“Consumer demand and interest in new platforms are evolving nearly as quickly as the technology,” said Michael J. Joe, Relativity’s president.  “The growing number of Netflix subscribers streaming first run movies is very exciting and presents another viable option for us to maximize the long-term business behind our properties. We’re delighted to partner with them on this incredible new opportunity, which has great promise for our industry-reshaping Pay TV deals going forward.”

The deal was negotiated on Relativity’s behalf by Mr. Joe and Andrew Marcus, the company’s chief operating officer, and on behalf of Netflix by Robert Kyncl, the company’s vice president of content acquisition.

About Netflix

With more than 13 million members, Netflix, Inc. (Nasdaq: NFLX) is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are never any due dates or late fees. Members can select from a growing library of titles that can be watched instantly and a vast array of titles on DVD. Among the large and expanding base of devices that can stream movies and TV episodes from Netflix right to members’ TVs are Microsoft’s Xbox 360, Sony’s PS3 and Nintendo’s Wii consoles; Blu-ray disc players from Samsung, LG and Insignia; Internet TVs from LG, Sony and VIZIO; the Roku digital video player and TiVo digital video recorders, and Apple’s iPad tablet.  For more information, visit http://www.netflix.com.

About Relativity Media, LLC

Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing first class, studio-quality entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets.  Relativity owns and operates Rogue, a company that specializes in the production and distribution of lower-budget genre films, which has had particular success within the horror genre with films including The Unborn and The Strangers.  Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com.  Relativity also owns and operates RelativityREAL, Relativity’s television arm, which has become one of the leading suppliers of reality television with more than 20 shows in episodic or pilot.  RelativityREAL is run by Tom Foreman; his past successes include Extreme Makeover: Home Edition and Kid Nation.

To date, Relativity has committed to, produced and/or financed more than 200 studio-quality motion pictures through 2014.  Released films have accumulated more than $13.0 billion in worldwide box office revenue.  Relativity’s recent films includeDear John, Brothers, The Wolfman, It’s Complicated, Zombieland, Couples Retreat, The Bounty Hunter and, most recently, Get Him to the Greek, Robin Hood and Grown Ups.  Upcoming films for Relativity include The Fighter, Despicable Me, Charlie St. Cloud, Salt, Nanny McPhee 2, The Social Network as well as James Cameron’s Sanctum in 3D and Wes Craven’s My Soul To Take in 3D.  Twenty-nine of the company’s films have opened at No. 1 at the box office.  Relativity films have earned 43 Oscar® nominations, including nods for Nine, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma.  Forty-eight of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

http://www.prnewswire.com/news-releases/netflix-and-relativity-media-announce-groundbreaking-deal-to-stream-first-run-studio-quality-theatrical-movies-to-netflix-subscribers-97833449.html

Enlists Hunger Activist David Arquette, GQ Magazine, NASCAR Superstar Kyle Busch and You to Help Deliver as Many as 3.5 Million Meals to Those in Need

HACKETTSTOWN, N.J., July 1 /PRNewswire/ — Mars Chocolate North America announced today that its SNICKERS® Brand will continue to help Feeding America ‘Bar Hunger.’  Because one in six Americans struggles with hunger, SNICKERS will donate the equivalent of as many as three and a half million meals to the hunger relief organization, as well as educate and empower Americans to join the effort.

SNICKERS will kick start the campaign by making a baseline donation of the equivalent of two and a half million meals to Feeding America.  Americans can help ‘Bar Hunger’ by texting the code from specially-marked SNICKERS wrappers to 45495 or by entering the code online at www.SNICKERS.com.  SNICKERS will donate the equivalent of one additional meal to Feeding America for every wrapper code that is collected – up to one million meals.  The specially-marked SNICKERS wrappers also include information on hunger in America.

To help generate awareness for the cause, SNICKERS has partnered with actor David Arquette, GQ magazine and NASCAR superstar Kyle Busch.

Arquette, who is the chairman of Feeding America’s Entertainment Council, as well as a weekly volunteer at a food pantry in Venice, Calif., will be featured alongside the ‘Bar Hunger’ campaign as part of GQ’s special “Gentlemen’s Fund” initiative.  Arquette picked ‘Bar Hunger’ as his cause of choice for the special edition of the magazine.  Arquette will also participate in a special ‘Bar Hunger’ event in Los Angeles this August to help spread the word about the cause.

Busch will pilot a special SNICKERS ‘Bar Hunger’ No. 18 Toyota during the Lifelock.com 400 at Chicagoland Speedway on July 10.  Busch also plans to visit Feeding America’s national headquarters while in Chicago.

“Unfortunately, the issue of hunger is still overlooked in this country,” said Debra A. Sandler, chief consumer officer for Mars Chocolate North America.  ”That’s why we’ve brought ‘Bar Hunger’ back for a second year, as well as created a forum for Americans to easily spread the word and help their neighbors in need.  We’re committed to Feeding America and their efforts to ‘Bar Hunger’ once and for all.”

Hunger in America

The need for food assistance has never been greater.  According to the U.S. Department of Agriculture’s (USDA) annual study measuring food security in the United States, 49.1 million Americans lived in food insecure homes in 2008.  That’s roughly one in six Americans in need.

As the nation’s largest domestic hunger-relief charity, Feeding America’s network of more than 200 food banks provides food to more than 37 million low-income people facing hunger in the United States.  Those member food banks support approximately 61,000 local charitable agencies and 70,000 programs, which provide food directly to individuals and families in need.

“We’re grateful for the support of SNICKERS®,” said Vicki Escarra, president and CEO of Feeding America.  ”Campaigns like ‘Bar Hunger’ are critical for our organization because they not only provide meals to help us support Americans in need, but they also raise the volume on the issue, helping to inspire Americans to help.”

http://www.prnewswire.com/news-releases/snickersr-brand-is-asking-americas-help-to-bar-hunger-97571189.html

WASHINGTON, June 22 /PRNewswire-USNewswire/ — As part of the Obama Administration’s launch of the first-ever Joint Strategic Plan on Intellectual Property Enforcement, Attorney General Eric Holder today emphasized the Department of Justice’s ongoing commitment to protecting U.S. intellectual property as central to America’s economic prosperity and public safety.

“The Department worked closely with Administration officials to develop key aspects of this strategic plan to better protect our nation’s ability to remain at the forefront of technological advancement, business development and job creation,” said Attorney General Holder. “The Department, along with its federal, state and local partners, is confronting this threat with a strong and coordinated response at home and abroad to ensure American entrepreneurs and businesses continue to develop, innovate and create.”

Attorney General Holder joined Vice President Joe Biden, Department of Homeland Security Secretary Janet Napolitano, Department of Commerce Secretary Gary Locke, U.S. Trade Representative Ron Kirk, and Intellectual Property Enforcement Coordinator (IPEC) Victoria Espinel at the White House earlier today to announce the strategic plan.

“The integrity of health and safety products and trade secrets must be protected. The FBI is committed to pursuing those groups and individuals who steal, manufacture, distribute or otherwise profit from intellectual property theft,” said Gordon M. Snow, Assistant Director of the FBI’s Cyber Division.

The components of the strategic plan that the Department will assist in implementing include:

Ensuring efficiency and coordination among enforcement efforts across federal, state and local levels, domestically and overseas, through means such as shared information, streamlined investigatory processes and training efforts;

Enhancing international enforcement efforts, including combating foreign-based web sites that violate American intellectual property rights by encouraging further cooperation and coordination with our trading partners in overseas markets, including China;

Securing our supply chain to stop illegal products from coming into the country by providing law enforcement with authorities it needs and by fostering cooperation with the private sector to reduce infringement on the Internet and elsewhere.

The strategic plan is the latest effort in the Department’s ongoing initiative to protect intellectual property. Others include:

Department Task Force on Intellectual Property

Earlier this year, the Attorney General formed a new Department of Justice Task Force on Intellectual Property to focus on strengthening efforts to protect intellectual property rights through close coordination with state and local law enforcement partners as well as international counterparts. As part of its mission, the task force, chaired by the Acting Deputy Attorney General Gary G. Grindler, will also work together with the IPEC and other key partners to implement the Administration-wide strategic plan on intellectual property.

As part of its efforts to enhance coordination with its federal, state and local law enforcement partners, the task force is hosting joint sessions in the coming months. In July, the task force will be holding a joint workshop with Customs and Border Protection. In September, the Department, in partnership with the National White Collar Crime Center (NW3C), will hold a one-day Intellectual Property Crime Enforcement Outreach Summit in California for state and local law enforcement to learn and understand the impact of intellectual property crime on the local, regional, and national economy. In addition, the Department will emphasize the substantial health and safety risks to Americans from counterfeit goods and products.

The task force includes representatives from the offices of the Attorney General, the Deputy Attorney General, and the Associate Attorney General; the Criminal Division; the Civil Division; the Antitrust Division; the Office of Legal Policy; the Office of Justice Programs; the Attorney General’s Advisory Committee; the Executive Office for U.S. Attorneys and the FBI.

Increased Intellectual Property Enforcement Resources

As part of stepped up enforcement efforts, the Department has also devoted more resources to investigate and prosecute intellectual property crimes. In April, the Department announced the appointment of 15 new Assistant U.S. Attorney (AUSA) positions and 20 FBI Special Agents to be dedicated to combating domestic and international intellectual property crimes.

These new AUSAs will be working closely with the Criminal Division’s Computer Crime and Intellectual Property Section (CCIPS) to aggressively pursue high tech crime, including computer crime and intellectual property offenses. The new positions are located in California, the District of Columbia, Maryland, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Virginia and Washington. These new positions will be part of the Department’s Computer Hacking and Intellectual Property (CHIP) program.

Just last month, the Department solicited applications for grant funding under the Department’s Intellectual Property Enforcement Program, which is administered by the Department’s Office of Justice Programs (OJP) and its Bureau of Justice Assistance (BJA). Under this program, OJP/BJA will award up to $4 million in competitive grants to fund state, local and tribal criminal investigations, prosecutions, and prevention and education efforts.

Enhanced Intellectual Property Enforcement Efforts

As part of its enforcement strategy, the Department has been aggressively targeting intellectual property criminals. The Department has successfully prosecuted cases in every area of intellectual property crime including health and safety, trade secret theft and economic espionage, large-scale counterfeiting and online piracy. These prosecutions include one of the largest counterfeiting cases in U.S. history (United States v. Lam http://www.cybercrime.gov/lamGuilty.pdf). During FY 2010, the FBI opened 150 new investigations, including 21 counterfeit health and safety investigations and 26 investigations involving theft of trade secret cases. Additionally, the FBI also opened 40 new Economic Espionage investigations during the same time period.

Industry and International Engagement

The Department has also taken steps to strengthen its relationships with key stakeholders in the fight against intellectual property crimes around the world by meeting with foreign law enforcement partners as well as leaders in the industry.

In the past several months, the Attorney General has met with foreign law enforcement officials from South America and Spain, industry CEOs and others to discuss the Department’s ongoing efforts and emphasize the need for greater coordination and cooperation in the fight against intellectual property crime.

http://www.prnewswire.com/news-releases/department-of-justice-joins-in-launch-of-administrations-strategic-plan-on-intellectual-property-enforcement-as-part-of-ongoing-ip-initiative-96891749.html

CHICAGO, June 17 /PRNewswire/ — User experience (UX) researchers and designers are constantly seeking innovative ways to deliver world-class experiences to their customers.  This challenge is more complex as companies expand to global markets, multiple channels and devices. On Monday, September 20, 2010, the UXalliance, a global network of 22 leading usability companies, will bring together an international group of experts at a unique, one-day UX Masterclass to present real world examples demonstrating innovative technologies and methods, global collaboration, and lessons learned.

Hosted by the UXalliance’s Canadian partner, Yu Centrik in Montreal, the exclusive event will address current and future challenges facing UX researchers and enthusiasts. Attendees will take away advanced user experience techniques, tips and seize the rare opportunity to network with Fortune 500 UX researchers.

Featured speakers include Vidya Drego (Forrester Research), Tom Tullis (Fidelity Investments) and Kuldeep Ketkar (PayPal).  The program will offer multiple tracks (in both English and French) to highlight different aspects and challenges relevant to UX researchers and designers.  Tracks include; “Beyond the Usability Lab – Latest Trends and Technology in Usability Testing,” “Reaching People Through Different Touch Points—Service Design for Multiple Experiences, Devices and Platforms,” “Stories from the Real World,” and “Up Close and Personal with Personas – Cultural Perceptions and How Personas Play a Significant Role in Interface Design.”

A special interactive panel discussion, “Around the World in 80 minutes: Local Perspectives on Global Research,” will allow attendees to ask questions, share insights and gain valuable knowledge regarding global research with experts from over 10 countries on 4 continents.

The event will be held at the Hyatt Regency Hotel in Montreal, Canada.  For current program details, location information, and to benefit from an early registration discount, please visit www.uxalliance.com/ideas/masterclass. Space for the UX Masterclass is very limited.

http://www.prnewswire.com/news-releases/masterclass-unveils-global-trends-in-user-research-and-design-96582259.html

A Sense of Place: Why Environments Matter Explores Why Consumers Respond to Brand Advertising Differently Across Online Environments

NEW YORK, June 15 /PRNewswire/ — The Online Publishers Association (OPA) today released a new research study, “A Sense of Place: Why Environments Matter,” that will be unveiled during the 2010 Eyes on the Internet tour kicking off in the Detroit area on June 16th at The Townsend Hotel. During this six city tour, the OPA will update executives in the advertising, marketing and publishing communities on its most recent research.

This research, conducted by Harris Interactive, sought to understand how consumers perceive content in different online environments, and whether these perceptions impact advertising receptivity and consumer response.  Perceptions and responses in three key online environments were assessed: 1) media properties (e.g., ESPN.com, iVillage, NYTimes.com, Wall Street Journal Digital Network; 2) portal channels (e.g., AOL News, MSN Money, Yahoo Sports) and 3) social networks (Facebook, MySpace).

“A Sense of Place” features quantitative and qualitative analysis, including an online survey of 2,910 US adult consumers, in order to measure opinions about content and advertising, and consumer perceptions of the brands advertised within these environments. OPA and Harris ran statistical correlations to understand whether there is a relationship between how content is perceived in these environments and how advertisers are received and responded to.  Correlations measure the strength of the relationship between two variables, and can range from -1 to +1, with zero being no relationship. The results of the correlations are positive and strong, indicating that there is a relationship between how content is perceived and how advertisers are received.

Topline Findings

• Sites with relevant content correlate strongly with audiences being loyal to these sites (a correlation score of .445)
• Sites with trusted content correlates strongly with the sites’ advertisers being perceived as reputable (a correlation score of .388)
• Brands perceived as relevant are more likely to have a response to their online ads (a correlation score of .353)

Among respondents who have purchased brands as a result of online advertising, 80% describe themselves as having a strong, positive emotional connection to the sites where the ads ran.

“The goal of our research was to help brand marketers better understand why consumers receive and respond to online brand advertising differently depending on the content environment in which the message appears,” said Pam Horan, OPA president. “Our findings show that site destination matters as trust and relevant content are perceived differently across content environments.  This study concludes that consumers perceive and take action differently depending on where the advertiser’s message appears.”

http://www.prnewswire.com/news-releases/online-publishers-association-unveils-new-research-96396574.html

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MENLO PARK, Calif., June 8 /PRNewswire/ — Celeros, the leading provider of full featured storage appliances, has announced its Next-Generation storage platforms based on SAS-2 and the latest innovations in processor and interconnect technologies for EzSAN, EzNAS, and EzSANFiler lines of products. With the introduction of new SAS-2 platforms, the company is poised to rewrite the rules for enterprise storage price, performance and capacity tradeoffs once again.

Celeros has combined the latest hardware advancements in every aspect of the storage platform to bring to market new storage appliances that deliver a better than 2X performance enhancement. High speed backplanes utilizing the latest generation of SAS-2 components, and latest incarnation of processor, memory, and interconnect technologies (Nehalem, DDR3, PCIe 2.0) comprise the building blocks of these highly reliable platforms built for the most demanding data center environments. Combined with the 6.0Gbs SAS-2 enabled enterprise class disk and SSD drives, these platforms are delivering near Giga Bytes per Second (1GBs) read/write throughput under industry standard (IOMeter) testing.

“As demand for capacity, speed, and reliability in complex virtualized environments with mission critical applications rises relentlessly, IT professionals find it increasingly challenging to satisfy these demands in a cost effective way and within budgets, especially in the current economic climate,” said Hossein Alaee, CEO and founder of Celeros Corporation. “Celeros’ next generation SAS2 storage platforms are designed from ground up to deliver greater performance, reliability, capacity and value to satisfy enterprise’s demanding requirements,” continued Alaee.

EzSAN, EzNAS and EzSANFiler lines integrate these cost effective and high performance hardware platforms with the latest innovations in storage management software technology to deliver enterprise features such as snapshots and replication to ease management of data and reduce storage maintenance costs, further reducing Total Cost of Ownership across all platforms for IT organizations across the size spectrum.

Availability

Celeros next generation SAS-2 storage platforms for EzSAN, EzNAS and EzSANFiler line of products are available immediately. To obtain brochures, pricing or additional information, contact Celeros Sales at 888-306-0646, or sales@celeros.com.

About Celeros

Celeros Corp. is the leading provider of full featured, high performance, low cost iSCSI based IP storage area network (SAN), Network Attached Storage (NAS) and SANFiler (SAN & NAS combined) appliances that empower the small and medium sized enterprises with the benefits of consolidation and centralization of storage assets while leveraging their IP infrastructure and inter-networking expertise. Celeros solutions are designed for ease of management and administration and set up in minutes. The company is headquartered in Menlo Park, California.

Original Article Here: http://www.prnewswire.com/news-releases/celeros-announces-next-generation-sas-2-storage-platforms-with-double-the-performance-95888469.html

CANOGA PARK, Calif., June 3 /PRNewswire/ — Pratt & Whitney Rocketdyne received an award of up to $10.2 million from the Department of Energy to design and develop technologies aimed at significantly lowering electricity costs using a Concentrated Solar Power Tower with Thermal Storage (CSP Power Tower).  Pratt & Whitney Rocketdyne is a United Technologies Corp. (NYSE: UTX) company.

“This award is a key step in reducing the cost of solar power to levels competitive with fossil fuel-based power without the need for federal tax incentives,” said Randy Parsley, manager, Global Program Development, Pratt & Whitney Rocketdyne.  ”We are honored to have been selected.”

Pratt & Whitney Rocketdyne has developed designs for CSP Power Tower technology that use thousands of articulating mirrors, or heliostats, to track the sun and reflect solar energy onto a receiver mounted atop a 600-foot-tall tower.  Liquefied molten salt is circulated into the receiver, where it is heated to about 1,000-degrees Fahrenheit, then stored in a large insulated tank.  The energy from this stored molten salt is available on-demand to drive a steam turbine to create electricity.  Because hot molten salt can be stored for days with little heat-loss, it can be used at night or on cloudy days to generate electricity.  Pratt & Whitney Rocketdyne has provided the worldwide exclusive license to SolarReserve, a solar power project company, for the molten salt power tower and heliostat technologies.

As part of the DOE contract to  lower costs and increase CSP Power Tower capacity, Pratt & Whitney Rocketdyne will use its engineering expertise to optimize system performance and efficiency; use advanced manufacturing techniques that better absorb energy into the receiver; develop a higher-performance, lower-cost second-generation heliostat system; and incorporate a new thermal storage system.

Pratt & Whitney Rocketdyne, Inc., a part of Pratt & Whitney, is a preferred provider of high-value propulsion, power, energy and innovative system solutions used in a wide variety of government and commercial applications, including the main engines for the space shuttle, Atlas and Delta launch vehicles, missile defense systems and advanced hypersonic engines.  For more information about Pratt & Whitney Rocketdyne, go to www.prattwhitneyrocketdyne.com.

Pratt & Whitney is a world leader in the design, manufacture and service of aircraft engines, space propulsion systems and industrial gas turbines. United Technologies, based in Hartford, Conn., is a diversified company providing high technology products and services to the global aerospace and commercial building industries.

SOURCE Pratt & Whitney Rocketdyne

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